Video Is The Most Powerful Marketing Tool On The Web
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If an image is worth a thousand words, then a video could possibly be worth a thousand sales. Marketing videos can make your customers a lot more assured with regards to their online purchase decision.
Video Is More Persuasive
The reason video is more persuasive than other types of content is the human brain requires emotional input to make decisions. And no technology is better at conveying emotion than video.
Video caters to the brain’s visual and auditory systems, picking up on cues like body language, facial expressions, imagery and music. This elicits an emotional bond that will influence a person’s choices and actions. It's no secret video is becoming a bigger and bigger part of companies' inbound marketing strategies. This year alone, we've seen Twitter launch video auto play in our feeds, Facebook give advertisers the option to buy video ads. Experts believe that by 2017, 69% of consumer traffic will be taken up with video feeds, that’s over 4x as much as web browsing and email.
Video Builds Trust & Credibility More Effectively
There’s something about seeing a person that connects us on a human level. It is the basis on which we build trust. Video enables you to be more “in sync” with your viewers, allowing you to reinforce your message with intonation, eye “contact” and phrasing that clarifies your intention.
They can see you, share your emotions and develop a relationship with you. Email marketing remains one of the most effective marketing tactics available. Marketers consistently rank email as having a higher return on investment than any other marketing strategy. More than 80% of senior executives watch more online video today than they did a year ago. 59% of senior executives agree that if both text and video are available on the same topic on the same page they prefer to watch the video.